Hisense Partners with FIFA for First-Ever Sensory-Inclusive FIFA World Cup™
Published May 22, 2026
Consumer electronics and home appliance leader sponsors sensory inclusion initiative across all 16 host cities, helping fans with sensory sensitivities experience football's biggest stage
[QINGDAO, China] â Hisense, a leading global home appliance and consumer electronics company, today announced a groundbreaking partnership with FIFA and KultureCity to support the first-ever Sensory Inclusive tournament at the FIFA World Cup 2026â¢.
Through this initiative, all 16 host stadiums across the United States, Canada, and Mexico will feature dedicated sensory rooms equipped with Hisense display technology. Designed for fans who experience sensory overloadâincluding individuals with autism, PTSD, dementia, anxiety, and other conditionsâthese spaces will provide calming, supportive environments within the high-energy setting of match day.
Expanding Access to the Beautiful Game
Research indicates that an estimated 5% to 16.5% of people experience sensory processing challenges. For these fans, the intensity of live sporting eventsâthe high energy of the crowd, sudden cheers, and ongoing movementâcan make attending feel overwhelming or inaccessible. This initiative looks to change that, ensuring that more fans can experience the beautiful game in person.
âAt Hisense, we believe every innovation should enrich every life,â said Catherine Fang, Vice President of Hisense Group. âThis partnership reflects our commitment to âInnovating a Brighter Life.â True innovation means turning technology into accessâand ensuring no one is left on the sidelines.â
Sensory-Inclusive Infrastructure Across All 16 Stadiums
The initiative centers on two key components:
Sensory Rooms at Every Stadium: Each of the 16 venues will include a dedicated quiet space where fans can step away from match intensity to regulate their sensory experience. These rooms will feature dimmed lighting, reduced noise, comfortable seating, tactile resources, and Hisense displays presenting calming visual content. Hisenseâs advanced screen technology delivers clear, balanced visuals designed to support relaxation and sensory regulation.
Stadiums will feature sensory rooms within the venue or in the Stadium Fan Experience area as part of the expanded stadium footprint. In eight stadiums, both options will be available to fans, and fans will have access to a space in every stadium during every minute of the game itself. These rooms extend access to calming spaces throughout the venue, recognizing that sensory needs can arise at any moment during the event experience.
Ticket Access: In partnership with KultureCity, Hisense will provide complimentary match tickets in each Host City to families with sensory needs who may otherwise be unable to attend.Â
Creating a More Inclusive Tournament
In addition, the sensory rooms complement FIFAâs broader accessibility efforts, including sensory bags and trained venue staff to support fans with diverse needs.
âFootball unites the world, and it is our goal to help everyone be able to participate in this sportâwhether as a player or as a fan,â said Heimo Schirgi, Chief Operating Officer of the FIFA World Cup 2026â¢.
The FIFA World Cup 2026⢠will feature 104 matches across 16 cities over 39 days. For the first time in tournament history, every host stadium will include dedicated sensory-inclusive and accessible spacesâmarking an important evolution in how global sporting events serve diverse audiences.
For more information about ticket applications through KultureCity, visit Hisense à KultureCity at FIFA World Cup 2026⢠- KultureCity .
About Hisense
Hisense, founded in 1969, is a globally recognized leader in home appliances and consumer electronics with operations in over 160 countries, specializing in delivering high-quality multimedia products, home appliances, and intelligent IT solutions. According to Omdia, Hisense ranks No. 1 globally in the 100-inch and over TV segment (2023-2025). As The Origin of RGB MiniLED, Hisense continues to lead the next-generation RGB MiniLED innovation. As the official sponsor of the FIFA World Cup 2026TM, Hisense is committed to global sports partnerships as a way to connect with audiences worldwide.
